Home Current Issue Classified Ads Buyers' Guide Subscriptions Advertising Services Sourcebook



Gala Awards
Free Product Info

To order our research

To order reprints

To rent our subscriber list

Bar-Bat Mitzvahs/Children's Events

Caterers/Catering

Corporate Events

Decor/Tabletop/Linen

Entertainment

Event Equipment

Fairs/Festivals/Picnics

Fund-raisers/Galas

Hotels/Event Venues

Party Rental Operations

Special Effects/
Lighting/Production

Tents

Themed Events

Weddings

Resources
Flash: Disaster Blog

Services Sourcebook

Career/Business Opportunities/Classified Ads

Buyers' Guide
The Special Event Conference & Trade Show
The Meetings Group of Magazines

Live Design

PROMO Magazine

PROMO Expo & Conference
E-mail Newsletters
CONTACT US

Special Links
International Special Events Society

National Association of Catering Executives




         Subscribe in NewsGator Online   Subscribe in Bloglines

FABRIC BACKDROPS AND SOFT SCULPTURE GIVE EVENTS THE SOFT TOUCH

BY KELLY WARDLE

Jun 1, 2004 12:00 PM

UNLIKE PROPS MADE from heavier materials, lightweight soft-sculpture products and backdrops save planners money on shipping costs while dramatically dressing up a venue.

WEIGHTY MATTERS

Painted backdrops from Dream World whisk guests away to exotic locales.

At San Diego-based Dream World Backdrops, backdrops are hand-painted or airbrushed on polyester cotton instead of traditional heavy canvas. “A 20-foot-high-by-40-foot-wide backdrop weighs approximately 25 pounds and is very easy to hang using pipe and drape,” says president Bev Pamensky-Murray. As a result of the lighter material, “We can ship these backdrops at the last minute to the client's doorstep.” New favorites with clients are backdrops painted with specialty paint that glows when lit with ultraviolet light, Pamensky-Murray says.

At Baltimore-based Everything Spandex, Twisters — lightweight, stretch-point spandex designs in varied shapes — are company best-sellers. Another top design is a backdrop constructed from a white scrim covered by a black curtain that is pulled back in strategic spots to reveal diamond-shaped scrim illuminated with colored lights. “It's not high-tech; it's just lighting and drape,” says vice president Dawn Cermak, “but it's very effective.”

Rose Brand’s Hoop Columns love the light life.
ALL AGLOW

Using light in conjunction with soft sculpture and backdrops is an easy way to change the look of a venue.

At New York-based Rose Brand, ShowLED Drops are fabric backdrops embedded with frosted light bulbs that emit a blue-white light, creating the look of a starry night sky. The control box that manages the lights is lightweight, making the backdrops “ideal for rental because [it] minimizes the cost of shipping,” notes Josh Jacobstein, marketing director. As for the company's dimensional soft goods, “It's all in the lighting,” he says. The popular Hoop Columns, which are available in 30-foot-tall and 15-foot-tall sizes, are made from white, flame-retardant spandex that creates a blank canvas for color washes or gobos.

Transformit’s Dynamics collection uses LED color changers to transform a venue.

Mary Carey, vice president of sales and marketing at Gorham, Maine-based Transformit Inc., notes the current trend for companies to brand decor elements with their corporate logos. The new Dynamics collection, which consists of rectilinear components that can be mixed and matched, has been designed to allow for this graphic printing, as well as for use with lighting displays. “The three layers of fabric in each structure allow us to integrate a lighting program at the base so that in between the layers we can use computerized LED color changers to change colors, thereby changing the environment during the event,” Carey says.

TAKING CARE

Experts also note the importance of taking good care of fabric decor items to prolong the life of the products.

“Continual maintenance of soft goods and decorative fabric is an absolute,” says Christina Vicente, director of sales and marketing for ASI Production Services, Orlando, Fla. “There are inherent issues such as shrinkage and damage due to humid or dry weather.” She notes that proper cleaning, storage and preservation of flame retardant “are absolutely necessary [to] providing a professional and safe product.”

Jan Rocco, president of Houston-based Party Props Inc., notes that as with any product, designers need to be aware of potential limitations. “[Clients] need to realize that when they're dealing with an item like a large backdrop, they need to have the space to hang it,” she says. “Some people want to hang it in front of an exit door, which is a fire hazard.” She adds, “We've done a lot of outdoor events recently, and we constantly have to find something that has an open weave, or else we have to cut it. You don't hang backdrops outside — they become big sails!”


RESOURCES

ASI Production Services, 407/240-8080; Dream World Backdrops, 800/737-9869; Everything Spandex, 866/232-6326; Party Props Inc., 713/868-5433; Rose Brand, 212/242-7554; Transformit Inc., 207/856-9911


Get Copyright ClearanceWant to use this article? Click here for options!
© 2007 Penton Media, Inc.

Search This Site


Browse Back Issues







 
Back to Top

blank
© 2007 Penton Media, Inc. Contact Us | Advertising | For Search Partners | Privacy Policy
blank